It is reported that the Italian luxury brand Gucci announced in London that they will be completely discontinued to use animal fur from 2018.
Considering the external pressure and changes in consumer preferences, more and more fashion industry began to choose other alternative materials. There are several boutique industries abandoned fur before Gucci . Armani announced that animal skins would be banned completely last June. As early as 1994, the American apparel brand Calvin Klein announced that it would no longer use fur too.
In June, online boutique retailer Yoox Net-A-Porter decided that its website would ban the sale of fur products.
Almost all the products in our website is not animal fur. Even pompom keychain. We use synthetic material to make sure our pompom keychain will not have animal fur.